Healthcare marketing is booming as more people take an active role in staying healthy. Innovative healthcare marketers are achieving a new level of success. The most resourceful marketing professionals are taking full advantage of AdTech/MarTech tools and resources to deliver exactly the right content with exactly the right message at exactly the right time to specific audiences they serve and want to reach. In healthcare marketing its now widely understood that a mobile device will be present at the very beginning of the discovery process. People demand fast and convenient answers which are now instantly available on their smartphone. The “how” is a smart phone, the “when” is always on, and the “where” is global. Yet, 40% of users still being their journey of discovery on a desktop or tablet, with even more doing their deeper research via a larger screen. With these facts in mind, here are some examples of actual campaigns.
Here are three prime examples of effective native advertising campaigns for healthcare products and services:
1. Diabetes In ControlThe owner of a diabetes Web Portal called Diabetes in Control wanted to drive users from the Tap Native Health Network to their portal in order to consume content, interact with the brand, sign up for newsletters and of course, view sponsor and advertiser messages. Tap Native worked with Diabetes in Control to create a series of native ads targeting users across the network on sites and articles which included topics like diabetes, weight loss and obesity, diet, cardiovascular health, blood pressure/sugar and others.
2. EyeBuyDirectEyeBuyDirect is a leading online retailer of affordable, quality and stylish eyewear. Tap Native worked with EyeBuyDirect to drive users from across the entire Tap Native Health Network to specific landing pages which were known to convert at higher rates. Tap Native also integrated our conversion pixel into their shopping cart so they could more easily track cost per acquisition (CPA).
3. Doctor’s OptionDoctor’s Option is an eCommerce Website which provides an array of health-oriented products from medical supplies to books on specific medical topics as well as fitness equipment and more. We worked with representatives at Doctor’s Option to craft native ads around specific topics and subjects that they chose based on conversion rates and margins.
4. NURXNURX is a discreet online prescription service that makes it easy for anyone, regardless of circumstance, to get medication quickly, discreetly, and affordably. Tap Native worked with NURX to brainstorm creative images and to test ads in order to pinpoint which versions most effectively drove users from specific articles to the NURX offer at scale.