Healthcare marketing is booming as more people take an active role in staying healthy. Innovative healthcare marketers are achieving a new level of success. The most resourceful marketing professionals are taking full advantage of AdTech/MarTech tools and resources to deliver exactly the right content with exactly the right message at exactly the right time to specific audiences they serve and want to reach. In healthcare marketing its now widely understood that a mobile device will be present at the very beginning of the discovery process. People demand fast and convenient answers which are now instantly available on their smartphone. The “how” is a smart phone, the “when” is always on, and the “where” is global. Yet, 40% of users still being their journey of discovery on a desktop or tablet, with even more doing their deeper research via a larger screen. With these facts in mind, here are some examples of actual campaigns.

Here are three prime examples of effective native advertising campaigns for healthcare products and services:

1. Diabetes In ControlThe owner of a diabetes Web Portal called Diabetes in Control wanted to drive users from the Tap Native Health Network to their portal in order to consume content, interact with the brand, sign up for newsletters and of course, view sponsor and advertiser messages. Tap Native worked with Diabetes in Control to create a series of native ads targeting users across the network on sites and articles which included topics like diabetes, weight loss and obesity, diet, cardiovascular health, blood pressure/sugar and others.

Example of health care marketing with native advertising for Diabetes In Control

2. EyeBuyDirectEyeBuyDirect is a leading online retailer of affordable, quality and stylish eyewear. Tap Native worked with EyeBuyDirect to drive users from across the entire Tap Native Health Network to specific landing pages which were known to convert at higher rates. Tap Native also integrated our conversion pixel into their shopping cart so they could more easily track cost per acquisition (CPA).

Example of health care marketing with native advertising for Eye Buy Direct

3. Doctor’s OptionDoctor’s Option is an eCommerce Website which provides an array of health-oriented products from medical supplies to books on specific medical topics as well as fitness equipment and more. We worked with representatives at Doctor’s Option to craft native ads around specific topics and subjects that they chose based on conversion rates and margins.

Example of health care marketing with native advertising for Doctor's Option Dr. Bernstein

4. NURXNURX is a discreet online prescription service that makes it easy for anyone, regardless of circumstance, to get medication quickly, discreetly, and affordably. Tap Native worked with NURX to brainstorm creative images and to test ads in order to pinpoint which versions most effectively drove users from specific articles to the NURX offer at scale.

Example of health care marketing with native advertising for NURX
Become a Tap Native advertiser or publisher.

Create an Account

Tap Native ad units are integrated within the content of popular health destination sites. You can see in the example below that Tap Native ad units focus on health and provide the source of the content:

Health care marketing and PR
Related Posts
Blog Thumbnail
Pharmaceutical Native Advertising & Content Marketing

While typical banner and display ads have suffered fatigue and continued declines in engagement rates, in-content native ads are creating record engagement...

Read More
Blog Thumbnail
Let the Conversions Begin!

You have a health-related offer for consumers or healthcare professionals. Your organization has spent a ton of time, money and resources creating a great site...

Read More
Blog Thumbnail
Healthcare Storytelling is the New Healthcare Marketing

The health and wellness industry allocates billions to advertising budgets, creating one of the largest advertising categories in the U.S....

Read More
Blog Thumbnail
How to use Content Marketing in Healthcare Public Relations

The native content marketing boom is particularly relevant in healthcare because healthcare is such an information rich industry...

Read More
Blog Thumbnail
Effective Images & Best Practices

Here are some great tips for choosing the best images for your native ads...

Read More
Blog Thumbnail
Native Advertising for Healthcare - What You Need to Know

Native advertising will drive 74 percent of all display ad revenue by 2021 according to sources like Business Insider. The reason is...

Read More