Health care marketing and PR
Creating an Ad on Tap Native

Creating an ad on Tap Native requires 4 basic assets, they are.

  • 1. An image 1000x600 PNG, JPG or GIF file

  • 2. A Headline, 59 characters with spaces

  • 3. A source, 30 characters with spaces (product or website name)

  • 4. A Landing page URL beginning with: http://www. Or https://www.

Once your ad is complete, this is how it will typically be displayed:

branded versus unbranded or non-branded, sample and illustration

You can plainly see the image, headline and source. When clicked, the ad directs users to the URL specified in the advertiser’s landing page. When your ad appears on content pages across the Tap Native Health network, it will appear within an ad widget alongside other ads like this:

branded versus unbranded or non-branded, sample and illustration

You’ll notice that all the images are un-branded and do not contain any text. All text is featured below in the headline and source. You can learn more about creating effective native ads in these blog posts:

Pharmaceutical Native Advertising
Examples of Effective Native Ads
Effective Native Advertising Images
Effective Native Advertising Headlines

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Tap Native ad units are integrated within the content of popular health destination sites. You can see in the example below that Tap Native ad units focus on health and provide the source of the content:

Health care marketing and PR