Effective Images & Best Practices

Here are some great tips for choosing the best images for your native ads:
Thematic Imagery

Use an image of your target audience and that matches the theme of your ad.

Clipart Simply Doesn't Cut It

Photos are more effective then clipart.

Photos also Trump Text & Logos

Real Photos are more effective then logos or text overlays.

Facial Recognition

Closeups and faces work better then abstracts, vague or cluttered photos.

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Tap Native ad units are integrated within the content of popular health destination sites. You can see in the example below that Tap Native ad units focus on health and provide the source of the content:
Health care marketing and PR
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