Health Traffic Exchange
Choose an Option
You can choose one or the other but not both. You can also run separate widgets, one for traffic, one for money. Many Tap Native partners run in-article and below article units for monetization but add a right rail unit for the traffic exchange. Once you add a traffic exchange widget to your site the widget will create value like any other widget will.
The difference is that with an exchange widget the value is converted into Traffic Reward Points at a 1:1 dollar to points ratio and then swept into the advertising side of your account. Typically, when publishing partners use a Traffic Exchange widget, we can provide a greater share of the value being created because you’re using both sides of Tap Native’s system.
Now you can create as many content ads as you like, and those ads will be distributed across the Tap Native Health network using the Traffic Reward Points you earn. Tap Native publishers are offered reduced minimum CPCs for use toward their own editorial content marketing efforts.
Participating in our health focused Traffic Exchange is an ideal way to introduce new in-market health users to your content without any payments changing hands. If you’re trying to drive users to arthritis content our targeting system can prioritize your ad within arthritis related pages and sections across the Tap Native network.
Traffic Reward Points are displayed separately from dollars in your publisher dashboard, so you’ll be able to see what you’ve earned in dollars or Traffic Reward Points. Notice the payout column below specifies whether the unit’s payout is “Monetize” or “Exchange” which means paying out dollars or Traffic Reward Points.
Our pure health Traffic Exchange is ideal for health, wellness, medical and lifestyle content publishers by allowing our health focused partner network to barter health traffic, introduce new in-market health users to relevant content. If you’re a health publisher, we built this for you!
Tap Native ad units are integrated within the content of popular health destination sites. You can see in the example below that Tap Native ad units focus on health and provide the source of the content: