In collaboration with IQVIA, Tap Native has launched Condition Prevalence Ad Targeting, a simple and effective approach to DTC ad targeting based on the geo prevalence of physician diagnosed & seasonal conditions. Condition Prevalence Ad Targeting is available for dozens of conditions like migraines, psoriasis, asthma, cholesterol, obesity, pollen severity, Gerd, osteoarthritis and dozens more. Physician diagnosed geo data is updated monthly while seasonal condition geo data is updated daily. The data is validated against millions of patients and billions of anonymous and de-identified medical claims.
By adding this new data layer, healthcare marketers can feature their offers in condition specific content across hundreds of health and medical sites to users in those geos with the highest prevalence for that condition. The new feature enables digital advertisers to reach in-market health audiences at the moment they're browsing health topics and seeking answers to personal health questions which indicates high levels of intent.
Tap Native ad units are unlike typical banners which are so often ignored. Instead, Tap Native ad units are integrated into the content sections of health sites like WebMD.com, Everydayhealth.com, Healthday.com, Sharecare.com and more. Here’s an example of a Tap Native unit featured below the content.
Healthcare marketing is different than other types of marketing. Unlike noisy social media sites, political site, news sites and others, health and wellness sites are quiet places where information seekers are fully engaged for all the right reasons. Audiences that visit health sites are motivated to find solutions. The option to add prevalence targeting to Tap Native’s existing contextual targeting creates a hyper effective channel to reach and engage in-market audiences while they’re browsing related health content.
Tap Native ad targeting combines context and geo condition prevalence without cookies thereby eliminating many concerns around GDPR, CCPA and other privacy compliance issues. Condition Prevalence Ad Targeting is available to DTC advertisers in the conditions listed below:
Alzheimer's / Dementia
Diabetes Type I
Irritable Bowel Syndrome
Diabetes Type II
Lower Respiratory Tract
Anorexia - Bulimia
Epilepsy - Seizures
Restless Leg Syndrome
Upper Respiratory Tract
Urinary Tract Infection/p>
If you have any questions about Condition Prevalence Ad Targeting or you’d like to activate a campaign, create an account above or contact us below.