The following are examples of successful native ad campaigns run across the Tap Native health platform. These case studies have been anonymized but may look familiar as several of them have reached millions of users.
Read MoreThe majority of authenticated HCP marketing services are provided by technology companies arbitraging RTB. Those providers build dashboards which plug their advertiser’s ads into RTB exchanges, SSPs and other distribution outlets.
Read MoreHaving worked with dozens of leading health and medical publishers for over 3 years now, Tap Native has built a programmatic/backfill strategy for partners. The solution fills standard IAB units with quality health offers and provides 100% fill.
Read MoreTap Native is a health focused ad platform relied on by hundreds of digital health and medical publishers including non-profits, medical associations, and societies as well as health publishers with extremely high editorial standards and conservative expectations for the types of ads which appear on their digital properties.
Read MoreIf you’re operating a consumer health, wellness, or medical website then somewhere between 2% and 10% of your visitors are healthcare pros (HCPs). HCPs include physicians in every specialty, the full spectrum of nurses, pharmacists, physicians’ assistants, dentists, chiropractors and more. HCPs are an incredibly valuable segment of a digital health publisher’s audience
Read MoreReaching HCPs at the right time and in the right frame of mind is key to delivering your message. We call the ideal time of interaction the moment of discovery Like all of us, HCPs periodically
Read MoreOn average around 4% of the visitors to consumer health sites are in fact authenticated healthcare professionals. HCPs visit consumer health sites for all sorts of reasons.
Read MoreAn NPI number is part of the healthcare provider identification system adopted by the U.S. Department of Health and Human Services as part of the Health Insurance Portability and
Read MoreIf you are a performance focused marketer, you’re likely less concerned with tactics like branding and metrics like ad viewability.CPA focused marketers are often most
Read MoreCreating an ad on Tap Native requires 4 basic assets, they are
1. An image 1000x600 PNG, JPG or GIF file
2. A Headline, 59 characters with spaces
Clinical trials recruitment marketing and advertising is easy with Tap Native. We’ve made it simple for over a dozen companies to target consumers across 400 popular health sites with
Read MoreReaching new and expectant mothers with targeted digital advertising can be a challenge. There are hundreds of different websites and sections which cater to new and expectant moms
Read MoreThere are 4 fundamental characteristics inherent in every successful content marketing campaign we’ve fulfilled for hospitals and health systems. They...
Read MoreThere are many ways of creating targeting criteria on Tap Native. This overview will help guide you through the options for creating targeted campaigns on Tap Native...
Read MoreWe all need ideas to get the creative juices flowing. Below you’ll find several generic concepts to help you brainstorm ways of presenting your health centric product or service...
Read MoreBuying search is smart because you’re reaching people about exactly what they want at the right time. The fact is, the majority of searchers don’t click the sponsored links...
Read MoreWe’ve compiled a short list of important things to understand about your Tap Native content marketing account. Take a moment to understand these so your efforts are more fruitful
Read MoreTap Native’s Health Traffic Exchange is an ideal way to drive in-market health audiences to your site and content without paying a dime
Read MoreWhile typical banner and display ads have suffered fatigue and continued declines in engagement rates, in-content native ads are creating record engagement
Read MoreYou have a health-related offer for consumers or healthcare professionals. Your organization has spent a ton of time, money and resources
Read MoreHow providing multiple choices for engagement increases revenue for publishers and the value of native advertising spend for advertisers
Read MoreCreating a competitive ad is essential to generating clicks as well as reducing your overall cost per click
Read MoreNative advertising in healthcare is a burgeoning trend among healthcare marketers engaging in content-based marketing
Read MoreThe health and wellness industry allocates billions to advertising budgets, creating one of the largest advertising categories in the U.S
Read MoreThe native content marketing boom is particularly relevant in healthcare because healthcare is such an information rich industry
Read MoreHere are some great tips for choosing the best images for your native ads.
Read MoreNative advertising will drive 74 percent of all display ad revenue by 2021 according to sources like Business Insider. The reason is
Read MoreHealthcare marketing is booming as more people take an active role in staying healthy. Innovative healthcare marketers are achieving a new level of success
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