Welcome to the Tap Native Blog

Health Publisher Programmatic/Backfill Strategy

Having worked with dozens of leading health and medical publishers for over 3 years now, Tap Native has built a programmatic/backfill strategy for partners. The solution fills standard IAB units with quality health offers and provides 100% fill.

Tap Native Ad Approval Guidelines

Tap Native is a health focused ad platform relied on by hundreds of digital health and medical publishers including non-profits, medical associations, and societies as well as health publishers with extremely high editorial standards and conservative expectations for the types of ads which appear on their digital properties.

Monetizing HCP Audiences

If you’re operating a consumer health, wellness, or medical website then somewhere between 2% and 10% of your visitors are healthcare pros (HCPs). HCPs include physicians in every specialty, the full spectrum of nurses, pharmacists, physicians’ assistants, dentists, chiropractors and more. HCPs are an incredibly valuable segment of a digital health publisher’s audience

Advertising and targeting healthcare professionals (HCPS)

Reaching HCPs at the right time and in the right frame of mind is key to delivering your message. We call the ideal time of interaction the moment of discovery Like all of us, HCPs periodically

HCP Targeted Ads Added to Your Consumer Monetization Stack

On average around 4% of the visitors to consumer health sites are in fact authenticated healthcare professionals. HCPs visit consumer health sites for all sorts of reasons.

NPI Targeting

An NPI number is part of the healthcare provider identification system adopted by the U.S. Department of Health and Human Services as part of the Health Insurance Portability and

How do you Calculate a Maximum Cost Per Acquisition

If you are a performance focused marketer, you’re likely less concerned with tactics like branding and metrics like ad viewability.CPA focused marketers are often most

Creating an Ad on Tap Native

Creating an ad on Tap Native requires 4 basic assets, they are
1. An image 1000x600 PNG, JPG or GIF file
2. A Headline, 59 characters with spaces

Clinical Trials Recruitment Marketing

Clinical trials recruitment marketing and advertising is easy with Tap Native. We’ve made it simple for over a dozen companies to target consumers across 400 popular health sites with

Reaching New & Expectant Moms with Native Advertising

Reaching new and expectant mothers with targeted digital advertising can be a challenge. There are hundreds of different websites and sections which cater to new and expectant moms

Hospital Content Marketing and Native Advertising

There are 4 fundamental characteristics inherent in every successful content marketing campaign we’ve fulfilled for hospitals and health systems. They...

Creating Successful Campaigns with the Drug & Condition Match

There are many ways of creating targeting criteria on Tap Native. This overview will help guide you through the options for creating targeted campaigns on Tap Native...

Ad Creative & Copy Ideas

We all need ideas to get the creative juices flowing. Below you’ll find several generic concepts to help you brainstorm ways of presenting your health centric product or service...

A Unique Way to Reach Search Engine Users

Buying search is smart because you’re reaching people about exactly what they want at the right time. The fact is, the majority of searchers don’t click the sponsored links...

New Advertiser Checklist

We’ve compiled a short list of important things to understand about your Tap Native content marketing account. Take a moment to understand these so your efforts are more fruitful

Health Traffic Exchange

Tap Native’s Health Traffic Exchange is an ideal way to drive in-market health audiences to your site and content without paying a dime

Pharmaceutical Native Advertising & Content Marketing

While typical banner and display ads have suffered fatigue and continued declines in engagement rates, in-content native ads are creating record engagement

Let the Conversions Begin!

You have a health-related offer for consumers or healthcare professionals. Your organization has spent a ton of time, money and resources

The Value of a Visit

How providing multiple choices for engagement increases revenue for publishers and the value of native advertising spend for advertisers

Creating Effective Native Ads

Creating a competitive ad is essential to generating clicks as well as reducing your overall cost per click

What is Native Advertising in Healthcare?

Native advertising in healthcare is a burgeoning trend among healthcare marketers engaging in content-based marketing

Healthcare Storytelling is the New Healthcare Marketing

The health and wellness industry allocates billions to advertising budgets, creating one of the largest advertising categories in the U.S

How to use Content Marketing in Healthcare Public Relations

The native content marketing boom is particularly relevant in healthcare because healthcare is such an information rich industry

Effective Images & Best Practices

Here are some great tips for choosing the best images for your native ads.

Native Advertising for Healthcare - What You Need to Know

Native advertising will drive 74 percent of all display ad revenue by 2021 according to sources like Business Insider. The reason is

Examples of Effective Native Advertising for Healthcare

Healthcare marketing is booming as more people take an active role in staying healthy. Innovative healthcare marketers are achieving a new level of success