Tap Native’s new in-line text feature is live and being adopted by dozens of leading publishers. The solution highlights key health and medical terms inside article content. When terms are hovered over by visitors, an info box appears with additional details about the highlighted term as well as targeted ads for consumers or healthcare professionals (when detected). The index of over 20,000 terms includes over 8,000 drug & brand names, thousands of diseases and conditions, medical procedures, genetic terminology, healthcare acronyms, devices and other medical terminology.
Colors, look and feel, advertiser line up and maximum terms highlighted per page are all customizable using our simple interface. Integration is simple using our copy and paste code placed in the header of the website. The tech has been battle-tested, loads asynchronously and is incredibly lightweight. Real-time reporting of analytics including earnings, impressions, clicks and many other insights is reported in the publisher dashboard along with a daily healthcare pro visitor log. The visitor log includes the full name, profession and specialty of every healthcare pro that visits the website.
Leverage cutting edge artificial intelligence by allowing users to quickly and easily educate themselves on a medical term or drug by quickly accessing a definition, the epidemiology, symptoms, diagnostic and treatment information all without leaving your website or adding more banners to the page.
CPMs for hovered terms run in the $85.00 range depending on audience types. For websites where a higher percentage of healthcare professionals congregate, CPMs are significantly higher as ads become targeted to healthcare pros. Here’s an example of the same definition being viewed by an HCP:
Digital Publishers are always on the lookout for new features and revenue. Our new in-line text feature adds both and you can integrate the code and see results in minutes.