Tap Native Privacy Policy

Information Collection and Use - General

Information You Provide to Us

We collect and combine information when you interact with Tap Native Services, including:

• Interactions with ad units, preference settings, or account creation with Tap Native or its partners, advertisers, or Services.
• Submission of forms, including emails, registration data, and personalization choices.
• Transactions requiring financial information, which may involve collecting and storing billing information.

Device Information

We can read information from your devices, including IP addresses, cookie data, browser and OS versions, device and advertising IDs, and network information. We use this to recognize your devices and deliver personalized ad experiences, including allowing publishers and advertisers to login to their Tap Native dashboard.

Location Information

We use IP addresses and device-based signals to infer your general geographic location to serve localized content and advertisements. You can manage these settings via your device or our location management tools.

Information from Cookies and Other Technologies

We use cookies, web beacons, and similar technologies to understand your behavior across websites and apps that use our Services. This includes information such as:

• Ad engagement (e.g., viewed, clicked, purchased)
• Browsing behavior before and after viewing ads
• Duration and frequency of visits

We use retargeting technology to serve ads based on prior visits to our advertising partner's websites. These 3rd parties may place cookies on their pages so that they can show you relevant ads as you browse the web. You can opt out via their respective privacy portals.

Information and Signals from Others

We receive information from trusted third parties and partners, including:

• When you connect or sign in using third-party platforms (e.g., Facebook, Twitter)
• From advertisers or public sources
• From IQVIA, which signals when an ad is viewed by a verified healthcare professional
• From Lead Forensics to help us identify organizational visitors

How We Use This Information

We use the information we collect to:

• Provide, personalize, and improve Services, content, and ads
• Analyze behaviors and preferences to tailor user experiences
• Retarget ads to users based on site visits and device activity
• Fulfill user requests and communicate about accounts and marketing offers
• Provide location-based content and advertisements
• Generate aggregate analytics for advertisers, partners, and other third parties
• Detect and prevent fraud, abuse, and security issues

Note: Although Tap Native does not collect or store personally identifiable information (such as names or email addresses) unless explicitly provided, we may use pseudonymous or user ID numbers to enhance our services.

How We Share This Information

Tap Native shares information under the following conditions:

With Your Consent

When you provide explicit consent for us to share your data. In general, we are not an information sharing platform and do not transfer PII or other data to any 3rd party. If users click on ads served by Tap Native and visit 3rd party websites, Tap Native does not control those websites or their privacy policies.

Within Tap Native

With affiliated entities and Services under the Tap Native brand, in accordance with this policy.

With Partners

• AdRoll/NextRoll — for visitors of TapNative.com and retargeting across the web.
• IQVIA — For identification of some healthcare professionals we partner with IQVIA Inc. IQVIA provides certain analytics and audience-insights services via their Audience Identity Manager (AIM) Reader technology. IQVIA may collect and use information about your interactions on this site (including page visits, click behavior and browser/device metadata) in order to generate insights about registered healthcare-professionals and to support HCP-audience creation for digital-marketing purposes. If you wish to exercise your privacy rights in relation to data processed by IQVIA, you may contact IQVIA at privacyofficer@iqvia.com. By remaining on this site you consent to this co-operation.
• Google Analytics — for site visitor tracking.
• Kadusis — for freelance job listings.
• Lead Forensics — for visitor identification.
• Vimeo — for embedded video display.

With Trusted Vendors and Partners

We may share data with vendors under contractual obligations for analytics, measurement, fraud prevention, or customer support. We only share non-personally identifiable or pseudonymous data for such purposes.

Legal and Compliance Requirements

We may disclose your data when required by law or when needed to investigate, prevent, or take action against illegal activities, security issues, or violations of our terms.

Business Transfers

In case of a sale, merger, or acquisition, user information may be transferred as part of the transaction.

Information Security and Data Retention

We employ technical, physical, and administrative safeguards to protect the information we collect. Data is retained only for as long as necessary to fulfill its intended use or to comply with legal obligations.

Data Transfers and International Use

By using our Services, you consent to your information being transferred and processed in countries where we operate, including countries outside your residence. We comply with applicable laws, including the use of EU Standard Contractual Clauses for users in the EU/EEA.

Additional Notes

This policy does not apply to companies or people Tap Native does not control. Linked services (e.g., Vimeo, IQVIA etc.) may have their own privacy policies.

Changes to this Policy

We may update this policy periodically. Material changes will be communicated in advance when applicable.

Contact Us

Questions or concerns? Contact us at: Privacy@tapnative.com

Tap Native LLC.
2093 Philadelphia Pike #8370
Claymont DE 19703
United States of America