The animal health market has experienced significant growth, reflecting the increasing importance of veterinary care in our society. In 2024, the market was valued at approximately 62.89 billion and is projected to grow at a compound annual growth rate (CAGR) of 10.46% from 2025 to 2030.
Common reasons for veterinary visits include skin conditions, stomach issues, ear infections, eye conditions, and pain management. For dogs, skin allergies and ear infections are prevalent concerns, while cats often require attention for stomach issues and urinary tract infections.
2/3rds of US households now have pets. Given the significant growth in the animal & pet health market and the common health issues faced by pets, it's crucial for veterinary practices to establish a strong performance-focused digital presence. By engaging with pet owners on health-focused websites and providing valuable information, veterinary practices can effectively reach and serve the growing community of pet owners seeking quality pet and animal care. Health sites are an ideal place to reach pet owners as health site users skew older and more affluent. In addition, health site audiences skew toward women, who are often heads of households and decision-makers for pet health issues.
Tap Native's dashboard is designed to be simple and allows data to guide veterinary marketers. In a nutshell, marketers create many ads using simple image+text formats in our easy ad builder. Ads appear inside articles across hundreds of health and wellness websites like WebMD, Sharecare, Healthday, Facty and pet sites like Petguide. Tap Native ads most often look like this example. Note the ad targeting pet owners on the left:
No need for complicated creatives as you can upload your own photos and create your own headlines. Our simple dashboard tells you what your cost per conversion is so you can scale what's working best to drive new customers.
Share content from your veterinary blog, talk about vaccinations, general checkups or whatever you like. Yes, you can target your offer to appear in pet related health topics contextually, like pet health, dog and cat nutrition, pet allergies, dog ear infections, feline leukemia, and others. We have a Pet Health therapeutic category that covers you.
You can also set a radius around your veterinary physical practice address, say 10 miles, and only audiences within that radius will see your ad.
In addition, you only pay when users click your ad. Typical costs per click range from .75 to $1.40 per click, depending on location, targeting, and network competition. We've seen costs per new customer visits in the $50 to $150 range depending on location. To acquire a new lifelong customer, that should be a whisker in the wind for a thriving practice. It's time to drive new pet owners into your business and scale your Veterinary Practice. Get started here.
