In the competitive landscape of native advertising and especially in healthcare & medical marketing, first impressions matter immensely. The quality of the images used in ads can significantly influence user perception and, ultimately, conversions. In addition, publishers are blocking advertisers’ entire account because of 1 negative image which means 1 bad apple can ban the whole barrel. In 2025 Tap Native is increasing its scrutiny around images. High-quality, non-pixelated photos featuring people, particularly faces, foster a sense of connection and trust—critical in healthcare, where decisions often impact well-being. In addition, images which feature people and surroundings perceived to be trustworthy are far superior. Tap Native reached people researching health topics who are typically older, richer and smarter. So, images which might work on other ad platforms do not work here. Studies show that our users perceive ads with sharp, realistic photos as more credible than those with low-resolution or generic graphics. Faces convey emotions and humanity, bridging the gap between offers and target audiences.
Trust is the foundation of conversions. A blurry or generic image can cast doubt, while a high-quality, people-focused photo conveys reliability and care. For healthcare advertisers, investing in premium imagery isn’t just about aesthetics—it’s about building the trust that drives results. Please review these examples of images that are likely to be rejected and the alternative you should consider.
