Our Journey

Solving healthcare advertising challenges—one step at a time.

2019
Tap Native Launches

We launched the first native advertising platform built specifically for healthcare marketing.
2020
Conversion Tracking

Conversion tracking with a focus on attribution like pixels, macros, post back integration and S2S connections.
2021
1:1 HCP Targeting & PLD Reporting

Enabled 1:1 identification of HCPs and real-time PLD reports showing who clicked and who converted.
2022
Smarter DTC Targeting

Introduced granular contextual targeting and probabilistic audience intelligence to reach more relevant consumer patients.
2023
Ad Delivery & Yield Optimization

Launched an enhanced ad-priority waterfall for better advertiser outcomes and higher CPMs for publishers. Added many new publishing partners and advertisers.
2024
From Network to DSP & New Dashboard

Expanded from our publisher network to a DSP, connecting with leading SSPs. Launched a completely redesigned dashboard with a unified experience, near real-time analytics and expanded reporting.
2025
Deeper Data & NPI-Level Optimization

Added fraud and geo data layers, augmented PLD reports and introduced Bid by NPI, giving HCP marketers more control and flexibility.
2026
Audience Intelligence & Quality Scoring

Added third-party fraud and IVT verification and built feedback loops across billions of impressions to create privacy-conscious, pseudonymous audience profiles scored for quality, value and intent.

Built for Healthcare. Built Along the Way.

Tap Native began in 2019 with a simple idea: native advertising was growing fast, but healthcare marketers didn’t have a platform built for their unique audiences, environments and goals. So we built one.

Built Through Relationships

Nothing we’ve built happened in isolation. We made friends, signed publishers, partnered with agencies, integrated with leading technology and data companies, and worked side by side with healthcare marketers who challenged us to do better. Every relationship taught us something, and each one helped us grow our footprint across the open web.

Solving Real Problems

Our customers told us what they needed, and we listened. We added conversion tracking and attribution. We built 1:1 HCP identification and real-time PLD reporting. We delivered smarter DTC targeting. We improved ad delivery and yield. We introduced a full suite of reporting, created a developer environment with APIs, and added advanced ad serving and campaign management tools. Each solution opened the door to what came next.

Expanding Our Reach and Impact

By 2024, we evolved beyond our roots as a publisher network and became a demand-side platform, connecting with leading SSPs and gaining access to a much larger portion of the open web. That expansion, combined with a redesigned, unified dashboard, helped us move faster, scale further and bring even more value to advertisers and publishers alike.

Turning Data Into Intelligence

With scale comes responsibility. In 2025 we added new data layers, fraud and geo signals, and introduced Bid by NPI, giving HCP marketers the ability to prioritize and bid for their highest-value NPIs while still reaching other important professionals. In 2026 we went further, adding independent third-party fraud and IVT verification and building continuous feedback loops across billions of impressions. These signals power privacy-conscious, pseudonymous audience profiles that are enriched over time and scored for quality, value and intent, so we can make smarter decisions before an impression is ever purchased.

A Track Record We’re Proud Of

We believe Tap Native has introduced more pharmaceutical brands to native advertising than any other advertising platform, helping bring native into the mainstream of healthcare marketing. Today, thousands of advertiser accounts and hundreds of publishers and SSP partners trust Tap Native to reach the right HCPs and consumers with the right message in the right context.

Tap Native today is very different from the company that launched in 2019. But our mission hasn’t changed: healthcare marketers deserve advertising technology built specifically for them. We’re still building it, every day.