Tips, Tricks, and Best Practices for Native Advertising in Healthcare
The digital advertising landscape for marketers targeting healthcare professionals (HCPs) has changed…
For performance marketers in the health and wellness space, success isn’t just…
Tapping into high-Intent Audiences with Contextual Native Advertising in GLP-1, Weight Loss…
In this episode of What’s on Tap, Rafael Cosentino talks about mission…
The animal health market has experienced significant growth, reflecting the increasing importance…
Publishers serving healthcare audiences now have access to a new high-value monetization…
In the competitive landscape of native advertising and especially in healthcare &…
We realize many healthcare marketers need more than just an ad platform—they…
Simplicity is the ultimate sophistication. This is especially true in digital marketing.…
Designed specifically for health and medical content catering to consumers or healthcare…
From immune system boosters to cognitive performance enhancers to helping with weight…
On average, Nurse Practitioners (NPs) and Physician Assistants (PAs) see 23 patients…
There are several characteristics present in every successful integration of Tap Native…
Almost all healthcare marketers are obsessed with understanding how their digital ads…
Physicians and other healthcare professionals are among the most heavily marketed groups…
You operate a local or regional physician's specialty, Spa, plastic surgery, or…
Clear your mind for some simple thought exercises to question what and…
Your Ad Campaign Checklist All successful DTC and HCP native ad campaigns…
Native healthcare advertising is a powerful way to reach consumers or healthcare…
Tap Native has taken the power of Generative AI and integrated it…
In an increasingly digital world, where every aspect of our lives is…
In collaboration with IQVIA, Tap Native has launched Condition Prevalence Ad Targeting,…
Healthcare marketers including pharma, device and service providers face a significant shift…
New HCP Advertiser Orientation We’ve compiled a list of items to understand…
Medical practices spend generously marketing their services to would be patients but…
When marketing plastic & cosmetic surgery procedures, one need only follow how…
Patients seeking to learn more about cosmetic dental procedures often end up…
Digital marketing to physicians can increase patient referrals dramatically when executed properly.…
There are many reasons why Tap Native has been adopted by hundreds…
In 2018 we realized that health, medical and wellness publishers lacked a…
Medical association marketing has become a cottage industry. There are now hundreds…
We know health sites are an ideal place to reach women about…
Whether your offer is RX or OTC, offering free samples to physicians…
Physician level targeting with post click engagement Engaging physicians and driving home…
The following are examples of successful native ad campaigns run across the…
In-Content HCP Focused Advertising The majority of authenticated HCP marketing services are…
Having worked with dozens of leading health and medical publishers for over…
Tap Native is a health focused ad platform relied on by hundreds…
If you’re operating a consumer health, wellness, or medical website then somewhere…
Reaching HCPs at the right time and in the right frame of…
On average around 4% of the visitors to consumer health sites are…
An NPI number is part of the healthcare provider identification system adopted…
How do you calculate your maximum cost per acquisition (CPA)? If you…
Creating an Ad on Tap Native Creating an ad on Tap Native…
Trial Enrollment Marketing: Minimizing Cost Per Enrollment Trial enrollment marketing is the…
Reaching New & Expectant Moms with Native Advertising Reaching new and expectant…
Hospital Content Marketing and Native Advertising There are 4 fundamental characteristics inherent…
Creating successful targeting with the Drug & Condition Match There are many…
Ad Creative & Copy Ideas We all need ideas to get the…
A unique way for health marketers to reach search engine users without…
New Advertiser Checklist Welcome to Tap Native. We’ve compiled a short list…
Health Traffic Exchange Tap Native’s Health Traffic Exchange is an ideal way…
Pharmaceutical Native Advertising & Content Marketing The pharmaceutical industry is highly regulated,…
Let the conversions begin! By Rafael Cosentino You have a health-related offer…
The value of a visit and how to create an annuity of…
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Healthcare marketing is booming as more people take an active role in…
Healthcare storytelling is the new healthcare advertising. By Rafael Cosentino The health…
How to use Content Marketing in Healthcare Public Relations The native content…
Effective Images & Best Practices Here are some great tips for choosing…
Healthcare professionals of all types are among the most valuable target audience…
Native Advertising for Healthcare What you need to know. Native advertising will…
Healthcare marketing is booming as more people take an active role in…
Ask most pharma marketers where physicians live online, and the walled gardens…
Healthcare marketers, your Ad campaigns may be suffering from a serious case…
Connect with healthcare professionals at scale. Our platform delivers precision-targeted native advertising to HCPs across the most trusted medical publications.
