By Tapnative | Native Advertising In Healthcare |
Clinical trials recruitment marketing and advertising is easy with Tap Native. We’ve made it simple for over a dozen companies to target consumers across 400 popular health sites with offers to participate in clinical trials. Clinical Trials marketers can contextually target their native ad to pre-set therapeutic categories like psoriasis, hypertension or diabetes or specific drug names and classes and even free form keywords. Ads offering to participate in a clinical trial then appear on relevant pages across 400 health sites like the American Pregnancy Association, Sharecare.com, WebMD.com or Familydoctor.org. Tap Native ad units are integrated into the content sections of these health sites. Each Tap Native ad unit features several content style ad slots to peak the user’s interest. Here’s an example of a clinical trials ad appearing inside a multi-slot Tap Native ad unit.
Typical units have 3, 6 or even 9 slots and appear inside the content, not the right rail where ads are. Our goal in integrating ad units across hundreds of popular health sites is to aggregate in-health market audiences, by therapeutic category, in order to provide a useful channel for healthcare focused marketers to reach users contextually at scale with editorial style offers. Specifically, unbranded, content recommendation style, image+text ads placed within editorial content are exponentially more effective at generating user engagement than display ads, sponsored posts and even search links. Creating engagement also means reaching audiences within a health focused environment where the signal to noise ratio is higher than on news sites, divisive political sites or noisy pop culture sites. Most importantly, creating true engagement using native formats is a combination of ideal site content and context, ad placement, ad format and catching your target audience at the right time and in the right frame of mind. That’s a lot of conditions that simply aren’t met in most other online environments and channels.
Typical clinical trials recruiters drive interested users to a landing page form in order to qualify them and ascertain the user’s interest level. We’ve seen the cost per acquisition on patient forms of anywhere between $45 to $300 depending on the condition, geography and other criteria sought by the recruiter. We’ve also seen a total cost per successfully recruited patient in the $170 to $860 range depending on the same requirements for condition(s) sought, rarity of the disease or condition, geography targeted and other factors.
Tap Native ad units now appear across hundreds of consumer health sites which engage users at the very moment they are seeking answers to their most personal health questions. Creating an ad is simple, you’ll need an image (1000x600), a headline of up to 60 characters, a source name which is typically the name of your product or website and a landing page URL. You can buy on a CPC basis and start with as little as $500. Tap Native is designed for performance-based health focused marketers. As always, we’re happy to help!
Tap Native ad units are integrated within the content of popular health destination sites. You can see in the example below that Tap Native ad units focus on health and provide the source of the content:
