CLINICAL TRIALS RECRUITMENT MARKETING

Trial Enrollment Marketing: Minimizing Cost Per Enrollment

Trial enrollment marketing is the process of promoting clinical trials to recruit qualified participants. This includes strategies to increase awareness, educate potential enrollees, and drive qualified applications from individuals who meet specific eligibility criteria.

Why Native Ads on Healthcare Websites are Ideal

Collectively we’ve been doing this for over 2 decades and traditional advertising often fails to engage the right audience for clinical trials. Native advertising, which seamlessly blends into the content, is an ideal way to reach users without disrupting their browsing experience. When placed on health sites like WebMD, Sharecare, HealthDay, Drugs.com and hundreds more, native ads ensure that clinical trial promotions appear alongside trusted medical content, increasing credibility and relevance. Here’s an example of Tap Native’s ad unit inside an article on HealthDay. You’ll notice the article is about cardiovascular disease and you’ll see a real clinical trial offer we ran for AstraZeneca:

The power of contextual targeting on health sites

Clinical trials enrollment marketing is particularly effective on health sites. Health sites are the public libraries of the Web. They’re quiet places where people become deeply involved in understanding and pondering their own health. Health sites attract users who are actively seeking information about conditions, treatments, and emerging medical advancements. By contextually targeting trial enrollment ads within relevant content, trial recruiters can reach participants at the moment they’re engaged and receptive. This means clinical trials for a cholesterol study are targeted at articles which contain keywords like cardiovascular, atherosclerosis, statins, Lipitor, Crestor, LDL Cholesterol, triglycerides, hypercholesterolemia and others. Using high-intent contextual targeting significantly improves conversion rates and reduces the cost per enrollee by ensuring the offer reaches individuals who are likely to qualify and have a vested interest in participating. Tap Native has now preformed dozens of clinical trials and helped recruit tens of thousands of clinical trial participants with lower costs per enrollment for marketers. It’s the right place to reach them, while they’re in the right frame of mind, using content style ads instead of banners.

By leveraging native ads, contextual targeting and a performance marketing dashboard, trial enrollment marketer can achieve higher engagement, increased trust, and better-qualified applicants—optimizing recruitment efforts and accelerating study timelines. Ask us for more examples of clinical trials ads, we have a ton to share!