Healthcare marketing is booming as more people take an active role in staying healthy. Innovative healthcare marketers are achieving a new level of success. The most resourceful marketing professionals are taking full advantage of AdTech/MarTech tools and resources to deliver exactly the right content with exactly the right message at exactly the right time to specific audiences they serve and want to reach. In healthcare marketing its now widely understood that a mobile device will be present at the very beginning of the discovery process. People demand fast and convenient answers which are now instantly available on their smartphone. The “how” is a smart phone, the “when” is always on, and the “where” is global. Yet, 40% of users still being their journey of discovery on a desktop or tablet, with even more doing their deeper research via a larger screen. With these facts in mind, here are some examples of actual campaigns.