Having worked with dozens of leading health and medical publishers for over 3 years now, Tap Native has built a programmatic/backfill strategy for partners. The solution fills standard IAB units with quality health offers and provides 100% fill. We have fill in every country on the planet however the bottom half of those countries pay very little or have CPA only offers. The best CPM/CPC rates, in descending order, come from USA, United Kingdom, Canada, Australia, New Zealand, Germany, Korea, India, Japan, France, Malaysia, Italy, Russian, Spain, Saudi Arabia, Brazil, Mexico, Philippines and Pakistan. All other countries do have fill but have very low rates or CPA only offers.
Bottom line, if you’re a health or medical publisher we can fill 100% of your IAB units with relevant and credible health offers. Publishers see average CPMs between .75 and $2.25 depending on what other countries the units are being displayed in. Several of the ad units such as the 970x250 and 300x600 generate higher average CPMs in the $2.50 $3.50 range - again, depending on traffic, percentage of US vs non-US, page placement, device type etc.
Tap Native provides 5 standard sizes, and the units can be fixed or responsive for desktop/tablet/smartphone. Best of all, once you establish a baseline CPM for this backfill you can increase the minimum bid required for programmatic demand to access your inventory. Tap Native fills billions of impressions monthly so you can trust your backfill with our demand. Tap Native ad units contain high quality health focused ads targeted at consumers and when an authenticated HCP is detected, the ad units will display high paying HCP ads. Obviously those CPMs are far higher, in the $20 to $60 range. Below you’ll see examples of the ad units and the creative you can expect to see: