By Tapnative | Native Advertising In Healthcare |

Health Traffic Exchange

Tap Native’s Health Traffic Exchange is an ideal way to drive in-market health audiences to your site and content without paying a dime. When you become a Tap Native publishing partner (approval required), you’ll be able to create ad units and widgets in all sorts of shapes, sizes and configurations. You’ll also be able to change the colors, fonts and other attributes.

These units can be places in-article, below article, right rail etc. The units are fully responsive, and you can choose desktop and mobile configuration combinations too. When you build a widget, you’ll specify whether you want to be paid in money (monetization) or Traffic (traffic exchange).

Choose an Option

You can choose one or the other but not both. You can also run separate widgets, one for traffic, one for money. Many Tap Native partners run in-article and below article units for monetization but add a right rail unit for the traffic exchange. Once you add a traffic exchange widget to your site the widget will create value like any other widget will.

The difference is that with an exchange widget the value is converted into Traffic Reward Points at a 1:1 dollar to points ratio and then swept into the advertising side of your account. Typically, when publishing partners use a Traffic Exchange widget, we can provide a greater share of the value being created because you’re using both sides of Tap Native’s system.

Now you can create as many content ads as you like, and those ads will be distributed across the Tap Native Health network using the Traffic Reward Points you earn. Tap Native publishers are offered reduced minimum CPCs for use toward their own editorial content marketing efforts.

Participating in our health focused Traffic Exchange is an ideal way to introduce new in-market health users to your content without any payments changing hands. If you’re trying to drive users to arthritis content our targeting system can prioritize your ad within arthritis related pages and sections across the Tap Native network.

Traffic Reward Points are displayed separately from dollars in your publisher dashboard, so you’ll be able to see what you’ve earned in dollars or Traffic Reward Points. Notice the payout column below specifies whether the unit’s payout is “Monetize” or “Exchange” which means paying out dollars or Traffic Reward Points.

Our pure health Traffic Exchange is ideal for health, wellness, medical and lifestyle content publishers by allowing our health focused partner network to barter health traffic, introduce new in-market health users to relevant content. If you’re a health publisher, we built this for you!

Some products are one-time purchases, so the CPA formula needs to include a margin for your organization to operate and scale the campaign. Other products carry a recurring revenue value per customer and a known average time frame that revenue will likely continue such as a subscription to a service. If your product sells for $100 and your margin is 50%, you may only be able to pay a CPA of $25 which means your net profit on $100 is $25. If you’re willing to break even to seed the market you might be willing to pay a much higher CPA. And if you already know that your average customer buys monthly for 5 months, you may want to scale the campaign and might be willing to accept a $75 CPA.

Learning how your ads, landing pages and order forms preform is not free. Many marketers allocate 25% of their campaigns to learning and testing and the other 75% to scaling. Regardless of the vendors you use, make sure you have plenty of data to guide you. Cheers to your campaign’s health!

Become a Tap Native advertiser or publisher.

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Tap Native ad units are integrated within the content of popular health destination sites. You can see in the example below that Tap Native ad units focus on health and provide the source of the content: