Let the conversions begin!By Rafael Cosentino
You have a health-related offer for consumers or healthcare professionals. Your organization has spent a ton of time, money and resources creating a great site, landing page and system to deliver it. Your team is ready, the system works great but the sales are only just trickling in. The problem is there aren’t enough users getting to your landing page and you haven’t found an efficient, cost effective or scalable method to get them there. If this sounds familiar let’s talk!
The online health marketplace is highly fragmented. There are thousands of websites that provide all sorts of content for consumers and healthcare professionals that are seeking clinical and business centric healthcare information. You can buy search links, but the CPCs are sky high and the volume is way too low. You can buy display ads on some sites directly, others through networks and still more programmatically. Sometimes they work, mostly they haven’t, there’s little engagement and still the traffic only trickles in. Each of these channels has its own pros and cons, challenges and limitations and I know because I’ve been in ehealth, AdTech and native advertising for 20 years now. I realized that creating a serious marketing channel within healthcare would have to overcome 3 major barriers